Myagi Expands into Germany: ISPO 2018 Launch

A fresh Wind and real change for German Retail


Myagi opens the doors on its German operation in January 2018. After predominantly operating in the UK, Australia, and the United States, the continued success of the platform coupled with the unbelievable support from our brand and retail partners has made the expansion into Germany an easy choice for Myagi.

As one of the biggest markets in Europe, Germany offers a great opportunity for our brands and retailers to expand their reach, continuing to drive sales across the continent.

Offering more than just online learning for retail businesses our continued goal is to use modern technology and the power of networks to connect every Retail Sales Associate with the right knowledge and information to deliver amazing customer experiences across the globe.

‘After we began four years ago in Australia and the UK we quickly grew globally. To open a German office is a milestone for us.’ Richard Smith, Head of EMEA development. ‘As the biggest retail market in Europe, Germany represents both an opportunity for Myagi but importantly a very welcome expansion for many of our existing clients’.

The Native Myagi App and website are fully translated and many brands including global giant Nike already host materials in German. Myagi plans to use the ISPO show in Munich to work with regional marketing teams and create a wealth of new material ready for retail staff in Germany to consume right after the show.

Myagi welcomes on board our new Market Development Manager Birger Dreher brings with him a wealth of knowledge of not only the German retail market but of the outdoor and sports industry having worked with Eurobike previously.

‘Germany is a unique and professional retail market that we take very seriously.’ Tom Mcleod, Co-founder and CEO, Myagi ‘It was essential we invest here to build trust and deliver results for our brands and retailers. Since the beginning we’ve learnt a lot about adjusting our global model to the specific demands of regional markets. Whilst our network crosses every border, we know that customers have their own culture and buying expectations. Working right in the market alongside our brand and retail clients, we can ensure we deliver results’.

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