The cosmetics counter was probably the first experiential retailer. A bold claim, you might be thinking, but don’t worry. I’m going to break it down for you. From the times of the first foundations and earliest eyeliners, the cosmetics counter in a standalone shop or department store was a place people went to try out […]
5 ‘Classic’ Films And What They Teach About Great Leadership Anyone who knows me, knows I am a huge cinephile. I have learned more about life, love, work and business from movies than I care to admit. Whilst I don’t approach movies with a “what am I going to learn out of this” mindset as I […]
Why More Brands Are Hiring A Head Of Customer Experience Previously I discussed the background and laid out a case for having a Head of Customer Experience. Here we’ll explore the role a little further, what it means to have one and how the role might evolve and adapt in the future. ”By 2017, 89% […]
