Experiential Retail

Experiential Retail; Summer to Savour for John Lewis

John Lewis is going all out for a summer of Experiential Retail. The UK retail giant has even invoked the thoughts and opinions of its customer base to come up with their National Treasures Summer Campaign. Their flagship store in Oxford Street London will see a rooftop installation of the ‘Gardeners Arms’ pub where shoppers […]


Our economic future depends on creating  Experience-Makers from order-takers

The Machines are taking over You can’t open a publication today or read the business press without being showered with articles proclaiming that the “sky is falling in” and that all of our jobs are going to be unceremoniously swallowed up by our soon-to-be robot overlords. Gimmie a break!  No, I’m not some ignorant Luddite […]