GDPR Retail Brand
News

GDPR For Retail

Earlier this month, I attended a seminar hosted by our friends at Inside Outcomes about GDPR—short for “General Data Protection Regulations” just in case you were wondering. Now you may not think this is something that affects you, because hey—that’s for the internet, brick-and-mortar retail shouldn’t have a problem, right?
No. Not right. So not right, it’s left.

NRF 2018 Retail Review
News

NRF 2018 – Review of the Biggest Show in Retail

‘’The reports of my death are greatly exaggerated.’’ Mark Twain That was the impression Andrew Busby, founder of Retail Reflections, took away from the NRF Retail’s Big Show 2018 earlier this month. This famously misquoted saying by Mark Twain is certainly relevant following the optimism and innovation on display at the NRF show this year […]

Experiential Retail

Think You’ve Nailed the Retail Customer Experience? Think Again…

Have you received an unwanted email from an ecommerce store recently?   Sure, some online stores can be annoying (the cat costume was a one-time purchase, right?!). Some though bring you the right product at the right price at the right time. You have to give them credit, they know what you want. Clearly, technology […]

News

We can’t get the staff

Investing in your sales associates makes no sense.  Are you sure? The retail world is at a crossroads. A choice needs to be made between instant fulfilment or Immersive Brand Experience. This is the result of twenty years relentless evolution in E commerce — refining the online experience and raising the expectations of shoppers the […]

News

Are you asking too much of your unhappy Staff?

How can we cultivate an environment staff enjoy  that optimizes performance?   It’s particularly challenging to work as a sales associate on the shop floor.  Its unlike any other profession, I’m struggling to think of one, except nursing, where patience, knowledge and communication skills are tested quite so regularly…by which I mean all day every day. Consider […]

Experiential Retail

Experiential Retail: Staying Relevant and Engaged with your customer

Customers have changed, never before have their expectations been so high, their access to shopping so easy. The ability for consumers to gather product information and pricing before entering the store has lead to the frustrating commonality of showrooming, with revenue often ending up in the hands of the online sellers.

Experiential Retail

89% of retailers will arm associates with mobile tech in next 3 years

89% of retailers will be arming sales associates with Mobile Tech within the next 3 years, based on a report by BRP Consulting. With the ever changing retail environment throwing up new challenges and obstacles for retailers to navigate, one constant trend has been the increased use of tech in our stores and retail spaces. […]

Experiential Retail

Bringing the Online Offline

Made.com have officially shaken up the furniture world. The successful online retailer has embarked on a path of ‘bringing the online, offline’. Despite its huge successes on the web, Made.com is investing in bricks and mortar showrooms; an area of retail that has seen major struggles in recent times. So why are they doing this? […]