Cracking the code

Who’s looking after your Brand?

Sep 4, 2017 6:47:38 AM / by Andrew Busby posted in Customer Delight, customer experience, head of customer experience

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Why more brands are Hiring a head of customer Experience

Previously I discussed the background and laid out a case for having a Head of Customer Experience. Here we’ll explore the role a little further, what it means to have one and how the role might evolve and adapt in the future.

''By 2017, 89% of marketers expect customer experience to be their primary differentiator''- Gartner.