Cracking the code

The quicksand of a proprietary, online retail training portal

Jun 23, 2017 8:47:37 AM / by Anton Commissaris posted in Complimenting in-store training, proprietary, online retail training portal

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The retail industry is tough!

You just have to look at the sporting goods sector as an example, with the Sports Authority bankruptcy in the US and wider afield with the collapse of BHS in the UK homewares sector.

Things are not so easy for brands either. Many, among them Nike, Adidas and Under Armour are competing for limited consumer mindshare as they launch an increasing array of new products and updated lines more frequently than ever.

In the Ama-zone

Jun 16, 2017 2:21:55 AM / by Tom McLeod posted in Complimenting in-store training

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Why Amazon is the greatest thing that has ever happened to your retail business.

On the 12th of April, 1961, a single radio broadcast echoed around the airwaves of the United States, delivering with it a message that would spark a tectonic shift in the course of the US economy; a catalyst that would spur a 50 year transformation in the prospects of the world’s largest superpower.

89% of retailers will arm associates with mobile tech in next 3 years

May 23, 2017 2:46:44 AM / by Oli Swift posted in Complimenting in-store training

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89% of retailers will be arming sales associates with Mobile Tech within the next 3 years, based on a report by BRP Consulting.

With the ever changing retail environment throwing up new challenges and obstacles for retailers to navigate, one constant trend has been the increased use of tech in our stores and retail spaces.

Bringing the Online Offline

May 18, 2017 4:40:56 AM / by Oli Swift posted in Complimenting in-store training

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Made.com have officially shaken up the furniture world. The successful online retailer has embarked on a path of ‘bringing the online offline’.

Despite it’s huge successes on the web, Made.com is investing in bricks and mortar showrooms; an area of retail that has seen major struggles in recent times. So why are they doing this?

Experiential Retail; Summer to Savour for John Lewis

May 17, 2017 6:52:12 AM / by Oli Swift posted in Complimenting in-store training

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John Lewis is going all out for a summer of Experiential Retail. The UK retail giant has even invoked the thoughts and opinions of its customer base to come up with their National Treasures Summer Campaign.

Their flagship store in Oxford Street London will see a rooftop installations of the ‘Gardeners Arms’ pub where shoppers can have a break from the hustle and bustle of London to enjoy some food and a well deserved drink.

Transforming from Transaction- Recommendations for Retail

May 10, 2017 2:33:51 AM / by Oli Swift posted in Complimenting in-store training

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Retail Stores To Transform To Theme-Based Approach Says New Avanade Study.

A recent study from Avande has further reinforced the view that Retailers need to move towards Theme-Based (experiential) shopping if they are to stay relevant. They expect by as soon as 2020 bricks and mortar stores will play a completely different role in the end to end buyer journey.

In a survey of over 150 global retailers the results were somewhat surprising. 

Animation based training is getting easier to produce every day.

Mar 16, 2017 6:25:20 AM / by JP Parker posted in Complimenting in-store training

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Using animated training to change Sales Associate behaviours in retail.

It’s not what you say, it’s how you say it, right?  Working with thousands of Sales Associates every day through specialist online training, Myagi has learnt that the only way to get across really important messages is to deliver them in a way that can’t be ignored.

Sales Associates are the Concierges of Experiential Retail.

Mar 13, 2017 2:31:02 AM / by JP Parker posted in Complimenting in-store training

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Smart stores need smart sales associates to deliver on customer delight.

This Retailnext webinar featuring Afua Giles, Director of Training for Sun and Ski, with Simon Turner, Co-founder of Myagi.com created an exciting discussion about the shift to experiential retail happening right now.

With the arrival of smart retail store systems, the need for sales associates to connect emotionally with the customers is becoming essential.

5 Reasons why in-store training just isn’t enough

Dec 16, 2016 8:13:00 AM / by Oli Swift posted in Complimenting in-store training

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As another Winter season draws fast upon us, brands and distributors are busy traveling the country hosting in store training and product clinics; ensuring this season's sales associates are understanding their brand's messages.

Brands believe these hard yards put in by their sales reps will make all the difference to those important sell through numbers at the end of the season. But given this approach to dealer training hasn’t changed in 30 years, is this analogue solution’ enough in our digital world?

''...within a week, forgetting claims an average of 90 percent of new information''