Cracking the code

JP Parker

Recent Posts

Justifying the cost of retail training

Aug 15, 2017 2:32:44 AM / by JP Parker posted in sales training


How to demonstrate the real value of sales associate training

Think You've Nailed the Retail Customer Experience? Think Again...

Aug 9, 2017 2:09:30 AM / by JP Parker posted in customer experience, retail, sales training



Have you received an unwanted email from an ecommerce store recently?

Captivating Customers In Retail Today

Jul 25, 2017 4:46:04 AM / by JP Parker posted in Retail Experience, Shopper Journeys, Customer Delight


In this presentation, Richard Smith, Myagi Head of EMEA Business Development, delivers a comprehensive look at changes in customer expectation that have impacted retail since the 1970's. He offers some clear advice for today's retailers needing to attract  customers and stay relevant.

We can’t get the staff

Jun 12, 2017 9:27:18 AM / by JP Parker posted in Churn


Investing in your sales associates makes no sense.  Are you sure?

The retail world is at a crossroads. A choice needs to be made between instant fulfilment or Immersive Brand Experience. This is the result of twenty years relentless evolution in E commerce — refining the online experience and raising the expectations of shoppers the world over.

Animation based training is getting easier to produce every day.

Mar 16, 2017 6:25:20 AM / by JP Parker posted in Complimenting in-store training

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Using animated training to change Sales Associate behaviours in retail.

It’s not what you say, it’s how you say it, right?  Working with thousands of Sales Associates every day through specialist online training, Myagi has learnt that the only way to get across really important messages is to deliver them in a way that can’t be ignored.

Sales Associates are the Concierges of Experiential Retail.

Mar 13, 2017 2:31:02 AM / by JP Parker posted in Complimenting in-store training


Smart stores need smart sales associates to deliver on customer delight.

This Retailnext webinar featuring Afua Giles, Director of Training for Sun and Ski, with Simon Turner, Co-founder of created an exciting discussion about the shift to experiential retail happening right now.

With the arrival of smart retail store systems, the need for sales associates to connect emotionally with the customers is becoming essential.