Cracking the code

Storytelling to Drive Sales and Loyalty

Sep 27, 2017 6:25:44 AM / by Oli Swift

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The Future Consumer

In last week's blog we looked at a recently published survey suggesting millennials still see the sales associate as hugely important to the customer experience. We questioned; In the modern age of retail, where digital advancement and integrated technologies seem to take all the friction points away from the need to make a trip to the shops, why does someone come into a store? What is driving over ⅔ of millennials to claim they see the sales associate as a crucial part of the shopping experience?

We concluded that the frictionless view of shopping we have been presented over the last few years, one that involves online stores and no human interaction is not one that holds up to scrutiny. Retailers and brands alike are now discovering that there can be a deeper emotional experience at the heart of any shopper's journey and one of the ways to really tap into that is through storytelling.

Selling More Successfully to Your Buyers

Sep 13, 2017 6:28:20 AM / by Oli Swift posted in martec

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Every relationship, professional or otherwise works most effectively when reciprocity is evident. With any seller to buyer relationship sales figures are the most crucial and potentially contentious element that can define long term success or rapid failure.

As a brand, you want to sell as much to your retailer as possible and in return your buyers want to sell through the most stock to the customer as they can at the most profitable margin. Most brands know that this is very often not a painless process. The need to be tactical is truly essential figuring out ways of working hand in hand with your retail customer in the most effective way possible to maximise your potential, by maximising theirs.

In a recent Myagi presentation, Brian Hume, Managing Director of Martec International had this to say about the current state of retail buyer-seller relationships based on feedback brands and retailers commonly offer when talking to Martec about their buying relationships.

Who’s looking after your Brand?

Sep 4, 2017 6:47:38 AM / by Andrew Busby posted in Customer Delight, customer experience, head of customer experience

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Why more brands are Hiring a head of customer Experience

Previously I discussed the background and laid out a case for having a Head of Customer Experience. Here we’ll explore the role a little further, what it means to have one and how the role might evolve and adapt in the future.

''By 2017, 89% of marketers expect customer experience to be their primary differentiator''- Gartner.

Why you need a Head of Customer Experience

Aug 23, 2017 8:09:46 AM / by Andrew Busby posted in Retail experiece,, Retail Experience, customer experience, experiential retail, shopping

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And how two key events in history changed the retail landscape forever.

Justifying the cost of retail training

Aug 15, 2017 2:32:44 AM / by JP Parker posted in sales training

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How to demonstrate the real value of sales associate training

Think You've Nailed the Retail Customer Experience? Think Again...

Aug 9, 2017 2:09:30 AM / by JP Parker posted in customer experience, retail, sales training

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Have you received an unwanted email from an ecommerce store recently?

Captivating Customers In Retail Today

Jul 25, 2017 4:46:04 AM / by JP Parker posted in Retail Experience, Shopper Journeys, Customer Delight

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In this presentation, Richard Smith, Myagi Head of EMEA Business Development, delivers a comprehensive look at changes in customer expectation that have impacted retail since the 1970's. He offers some clear advice for today's retailers needing to attract  customers and stay relevant.

The quicksand of a proprietary, online retail training portal

Jun 23, 2017 8:47:37 AM / by Anton Commissaris posted in Complimenting in-store training, proprietary, online retail training portal

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The retail industry is tough!

You just have to look at the sporting goods sector as an example, with the Sports Authority bankruptcy in the US and wider afield with the collapse of BHS in the UK homewares sector.

Things are not so easy for brands either. Many, among them Nike, Adidas and Under Armour are competing for limited consumer mindshare as they launch an increasing array of new products and updated lines more frequently than ever.

In the Ama-zone

Jun 16, 2017 2:21:55 AM / by Tom McLeod posted in Complimenting in-store training

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Why Amazon is the greatest thing that has ever happened to your retail business.

On the 12th of April, 1961, a single radio broadcast echoed around the airwaves of the United States, delivering with it a message that would spark a tectonic shift in the course of the US economy; a catalyst that would spur a 50 year transformation in the prospects of the world’s largest superpower.

We can’t get the staff

Jun 12, 2017 9:27:18 AM / by JP Parker posted in Churn

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Investing in your sales associates makes no sense.  Are you sure?

The retail world is at a crossroads. A choice needs to be made between instant fulfilment or Immersive Brand Experience. This is the result of twenty years relentless evolution in E commerce — refining the online experience and raising the expectations of shoppers the world over.