Cracking the code

Justifying the cost of retail training

Aug 15, 2017 2:32:44 AM / by JP Parker posted in sales training

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How to demonstrate the real value of sales associate training

Think You've Nailed the Retail Customer Experience? Think Again...

Aug 9, 2017 2:09:30 AM / by JP Parker posted in customer experience, retail, sales training

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Have you received an unwanted email from an ecommerce store recently?

Captivating Customers In Retail Today

Jul 25, 2017 4:46:04 AM / by JP Parker posted in Retail Experience, Shopper Journeys, Customer Delight

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In this presentation, Richard Smith, Myagi Head of EMEA Business Development, delivers a comprehensive look at changes in customer expectation that have impacted retail since the 1970's. He offers some clear advice for today's retailers needing to attract  customers and stay relevant.

The quicksand of a proprietary, online retail training portal

Jun 23, 2017 8:47:37 AM / by Anton Commissaris posted in Complimenting in-store training, proprietary, online retail training portal

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The retail industry is tough!

You just have to look at the sporting goods sector as an example, with the Sports Authority bankruptcy in the US and wider afield with the collapse of BHS in the UK homewares sector.

Things are not so easy for brands either. Many, among them Nike, Adidas and Under Armour are competing for limited consumer mindshare as they launch an increasing array of new products and updated lines more frequently than ever.

In the Ama-zone

Jun 16, 2017 2:21:55 AM / by Tom McLeod posted in Complimenting in-store training

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Why Amazon is the greatest thing that has ever happened to your retail business.

On the 12th of April, 1961, a single radio broadcast echoed around the airwaves of the United States, delivering with it a message that would spark a tectonic shift in the course of the US economy; a catalyst that would spur a 50 year transformation in the prospects of the world’s largest superpower.

We can’t get the staff

Jun 12, 2017 9:27:18 AM / by JP Parker posted in Churn

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Investing in your sales associates makes no sense.  Are you sure?

The retail world is at a crossroads. A choice needs to be made between instant fulfilment or Immersive Brand Experience. This is the result of twenty years relentless evolution in E commerce — refining the online experience and raising the expectations of shoppers the world over.

Are you asking too much of your unhappy Staff?

May 30, 2017 8:43:36 AM / by Oli Swift

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how can we cultivate an environment staff enjoy that optimizes performance?

It’s particularly challenging to work as a sales associate on the shop floor.  Its unlike any other profession, I’m struggling to think of one, except nursing, where patience, knowledge and communication skills are tested quite so regularly...by which I mean all day every day.

Experiential Retail: Staying Relevant and Engaged with your customer

May 24, 2017 7:58:21 AM / by Oli Swift

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Customers have changed, never before have their expectations been so high, their access to shopping so easy. The ability for consumers to gather product information and pricing before entering the store has lead to the frustrating commonality of showrooming, with revenue often ending up in the hands of the online sellers.

89% of retailers will arm associates with mobile tech in next 3 years

May 23, 2017 2:46:44 AM / by Oli Swift posted in Complimenting in-store training

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89% of retailers will be arming sales associates with Mobile Tech within the next 3 years, based on a report by BRP Consulting.

With the ever changing retail environment throwing up new challenges and obstacles for retailers to navigate, one constant trend has been the increased use of tech in our stores and retail spaces.

Bringing the Online Offline

May 18, 2017 4:40:56 AM / by Oli Swift posted in Complimenting in-store training

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Made.com have officially shaken up the furniture world. The successful online retailer has embarked on a path of ‘bringing the online offline’.

Despite it’s huge successes on the web, Made.com is investing in bricks and mortar showrooms; an area of retail that has seen major struggles in recent times. So why are they doing this?