Have you received an unwanted email from an ecommerce store recently?
In this presentation, Richard Smith, Myagi Head of EMEA Business Development, delivers a comprehensive look at changes in customer expectation that have impacted retail since the 1970's. He offers some clear advice for today's retailers needing to attract customers and stay relevant.
You just have to look at the sporting goods sector as an example, with the Sports Authority bankruptcy in the US and wider afield with the collapse of BHS in the UK homewares sector.
Things are not so easy for brands either. Many, among them Nike, Adidas and Under Armour are competing for limited consumer mindshare as they launch an increasing array of new products and updated lines more frequently than ever.
On the 12th of April, 1961, a single radio broadcast echoed around the airwaves of the United States, delivering with it a message that would spark a tectonic shift in the course of the US economy; a catalyst that would spur a 50 year transformation in the prospects of the world’s largest superpower.
The retail world is at a crossroads. A choice needs to be made between instant fulfilment or Immersive Brand Experience. This is the result of twenty years relentless evolution in E commerce — refining the online experience and raising the expectations of shoppers the world over.
It’s particularly challenging to work as a sales associate on the shop floor. Its unlike any other profession, I’m struggling to think of one, except nursing, where patience, knowledge and communication skills are tested quite so regularly...by which I mean all day every day.
Customers have changed, never before have their expectations been so high, their access to shopping so easy. The ability for consumers to gather product information and pricing before entering the store has lead to the frustrating commonality of showrooming, with revenue often ending up in the hands of the online sellers.
89% of retailers will be arming sales associates with Mobile Tech within the next 3 years, based on a report by BRP Consulting.
With the ever changing retail environment throwing up new challenges and obstacles for retailers to navigate, one constant trend has been the increased use of tech in our stores and retail spaces.
Made.com have officially shaken up the furniture world. The successful online retailer has embarked on a path of ‘bringing the online offline’.
Despite it’s huge successes on the web, Made.com is investing in bricks and mortar showrooms; an area of retail that has seen major struggles in recent times. So why are they doing this?
